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SMARTFLOOR

Adjusts Exchange Floors Based On Demand Dynamics

An efficient technology to simplify floor optimization.

HOW DOES IT HELP?

Floor price varies depending on demographics, geographies, traffic patterns, multiple ad spots and devices used for every ad unit on the page. SMARTFLOOR defines the optimum floor prices across these critical factors for your inventory in real-time.

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An AI Powered Product

It’s an AI powered product, that adjusts exchange floor prices to derive maximum revenue and deliver 100% fill rate.

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What Does It Do?

Predicts and adjusts the pricing strategies in real-time based on historical data.

A proprietary algorithm which is integrated with our seller seats.

It optimizes floors with best pricing strategies on our exchanges like Google, Pubmatic, Appnexus, etc.

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What About Revenue?

It can contribute up to 30% incremental revenue from the same inventory.

Additionally, in our reporting console you will be able to view impressions, eCPM and revenue.

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How Do I Implement?

The implementation procedure is simple. We provide you a Google Ad Manager tag and entries, that should be added to your ads.txt file.

Product Features

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Works smoothly across all sources of traffic.

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Relentless micro level data learning in the background.

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Works in your interests, delivering best value for your inventory.

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